Stop guessing. See exactly where your story breaks.

The Promise: Most B2B scale-ups aren't losing deals because of bad products. They are losing because they are building strategy on things that used to be true.

This isn't a marketing quiz. It is a 5-minute stress test for your commercial foundation.

How to use this

1. Read the 10 statements below.
2. Check the box ONLY if you have physical evidence (a recording, a data point, a customer interview) from the last 90 days.
3. If you 'think' it's true but can't prove it right now, leave it unchecked.
4. Be honest. No one sees this score but you.

Part 1: The Hiring Story (Why they buy)

Where marketing meets reality.

• [ ] Urgency: We know the specific 'bleeding neck' problem that causes a buyer to start looking for us today (not just 'general interest').
• [ ] Outcome vs. Feature: Our homepage headline promises a specific business outcome (e.g., 'Risk Reduction'), not a technical feature (e.g., 'Integrated Dashboard').
• [ ] The 'One Story' Test: If I asked Sales, Product, and Marketing 'Why do we win?', they would all give the exact same 1-sentence answer.

Part 2: The Firing Story (Who you really fight)

Where positioning fails.

• [ ] The Real Enemy: We know that our biggest competitor isn't [Competitor Name], but 'Doing nothing' or 'Faffing about w/ Excel', and our deck, proposal & content address that specifically.
• [ ] Price Defense: We never lose deals solely on price; when we lose, we know exactly which value was missing.

Part 3: The Anxiety Story (Why deals stall)

Where revenue goes to die.